Trivia Rules - February 2012
www.RaceFans.DAYTONA500.com
"Ultimate DAYTONA® Fan Experience"

SWEEPSTAKES OFFICIAL RULES - February 2012


NO PURCHASE NECESSARY Open only to legal residents of the United States and District of Columbia, who are 18 years of age or older as of February 1, 2012, except residents of Puerto Rico, New York, Florida, Rhode Island, any state requiring the posting of a bond and wherever prohibited by law. Employees of Brand Builders, Inc., Daytona International Speedway, LLC, RacingOne Multimedia, Inc., The Kroger Co., and their respective affiliates, subsidiaries, advertising and promotion agencies, suppliers and the immediate family members and/or those living in the same household of each are not eligible. By participating, entrants agree to be bound by the Official Rules and the decisions of the Sponsor.

TO ENTER:

1) Beginning 12:00:00 AM Eastern Time February 1, 2012 through 11:59:00 PM Eastern Time February 29, 2012, go to www.RaceFans.DAYTONA500.com, click on the logo of your local Kroger Co. affiliated store, complete the user profile or enter your log-in information, click on the Games icon, then click on the "Trivia Games" icon and you will be entered.

OR

2) On a 3x5 card, hand print your complete name, street address (no P.O. Boxes), city, state, zip code, date of birth (mm/dd/yyyy), e-mail address, daytime and evening telephone numbers. If you do not have a telephone, indicate "No Phone." Failure to comply with this or any other official rule will result in disqualification. Mail your entry in a hand-addressed, business-size envelope (#10) with first-class postage, to: DAYTONA 500® Trivia Game Sweepstakes, P.O. Box 481557, Charlotte, NC 28269. Entries must be post-marked by February 29, 2012 and received by March 6, 2012. Limit one entry per envelope.


You may play the Trivia Game up to five times per day, but you are only allowed one entry in the Sweepstakes per day. No mechanically reproduced entries of any kind permitted. Illegible and incomplete entries are void. Sponsor is not responsible for lost, late, mutilated, postage due, misdirected entries or entries not received. All entries become the property of Sponsor and The Kroger Co. In the event of a dispute over who submitted an online entry, the entry will be deemed to have been submitted by the authorized account holder of the e-mail account identified on the online entry form. The authorized account holder is deemed to be the natural person who is assigned to an e-mail address by an Internet access provider, service provider, or online organization responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. Entries become the property of Sponsor and will not be returned.

RANDOM DRAWING: Winners will be selected by random drawing on or about March 20, 2012 from all eligible entries received. Decisions of judges are final on all matters. Winners will be notified by e-mail on or about March 24, 2012. Limit one prize per person/household address/email address. Odds of winning will depend upon the number of eligible entries received.

PRIZES: Up to 50 Prizes may be given away. Prizes are as follows: Gatorade Hat. Approx. Retail Value (ARV) $9.99. Winners will be notified by email on or about March 24, 2012. Prizes consist of only those items specifically listed as part of the prize. No substitution or transfer/assignment of prize by winners permitted. If there are more prizes than entrants then only that number of prizes will be awarded. Prizes will be awarded approximately 45 days after the end of the Sweepstakes.

All federal, state and local taxes are the sole responsibility of winners. All federal, state and local laws and regulations apply. Entrants are responsible for any Internet usage or access charges imposed by entrant's on-line service provider. Potential winners (or parent/legal guardian if potential winner is a minor in his/her state of residence) may be required to sign and return an Affidavit of Eligibility/Release of Liability/Prize Acceptance Form, which may require a Social Security number, postmarked within 10 days of the date on notification materials. Noncompliance within this time period and/or return of any prize/prize notification as undeliverable may result in disqualification and an alternate potential winner may be selected by random draw from all remaining eligible entries. All winners may also be asked to produce a picture or some other form of proper identification to claim any prize. Sponsor reserves the right to substitute any prize with prize of equal or greater value. Acceptance of any prize constitutes permission to the Sponsor to use winners' name, voice, statements, image and likeness for purposes of advertising and trade, in any medium, without further compensation, unless prohibited by law.

TERMS: Sponsor not responsible for any typographical or other error in the printing, the offering or the announcement of any prize or in the administration of the promotion, whether caused by computer, technical or human error. Entrants, by their participation, and winner, in accepting their prize, agree to indemnify and hold harmless and waive any and all claims of liability of any kind whatsoever against the Sponsor, and/or Sponsor Affiliates, The Kroger Co., Daytona International Speedway, LLC, NASCAR, RacingOne Media, Inc., the Daytona Beach Racing & Recreational Facilities District, the City of Daytona Beach and the County of Volusia their respective parent, subsidiaries, affiliated companies and their respective shareholders, officers, directors, members, employees, agents, including, but not limited to, any accident, loss, injury or death occurring in any way related to the prize or use/misuse thereof or while traveling to and/or from a location to obtain or use the prize or participation in the Sweepstakes. By entering, entrant acknowledges attending a stock car race or event involves potentially dangerous and stressful activities. Winner must abide by all NASCAR rules and regulations. Neither Sponsor nor any other entity affiliated with this Sweepstakes makes any warranty, representation, or guarantee (express or implied) relating to the prize, including, without limitation, quality, merchantability, and fitness for a particular purpose. Sponsor is not responsible for late, lost, damaged, incomplete, illegible, faulty, or incorrect transmissions, incorrect announcements of any kind, technical hardware or software failures of any kind, any damage to any person's computer related to or resulting from participating in the online portion of the promotion, lost or unavailable network connections, or failed, incomplete, garbled or delayed computer transmission that may limit a user's ability to participate in the sweepstakes whether caused by computer, technical or human error. Sponsor reserves the right to cancel or modify the program for any reason, including but not limited to, if fraud, misconduct or technical failures destroy the integrity of the promotion; or if a computer virus, bug, or other technical problem corrupts the administration, security, or proper administration of the promotion as determined by Sponsor, in its sole discretion. Sponsor reserves the right to disqualify, freeze or prohibit the participation of an individual if fraud or tampering is suspected, or if the individual fails to comply with any requirement of participation or with any provision in these Official Rules. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE www.RaceFans.DAYTONA500.com or www.kroger.com OR UNDERMINE THE OPERATION OF THIS PROMOTION IS A VIOLATION OF CRIMINAL & CIVIL LAWS. SPONSOR RESERVES THE RIGHT TO DISQUALIFY AND/OR SEEK DAMAGES FROM ANY INDIVIDUAL MAKING ANY SUCH ATTEMPTS TO THE FULL EXTENT PERMITTED BY LAW.

WINNER LIST: For a list of winners, available after March 24, 2012, visit www.RaceFans.DAYTONA500.com or send a self-addressed stamped envelope post-marked by February 29, 2012 and received by March 6, 2012 to Kroger DAYTONA 500 Trivia Winners List, P.O. Box 480070, Charlotte, NC 28269.

SPONSOR: Brand Builders, Inc., 10150 Mallard Creek Road, Suite 210, Charlotte, NC 28262

Daytona International Speedway, LLC is not a sponsor of this promotion. DAYTONA 500 ® and Daytona International Speedway ® and their respective logos are registered trademarks and are used with permission.



© 2012 KROGER CO ALL RIGHTS RESERVED